Resend to Non-openers

Want to improve open rates? Resend Your Email to Non-Openers

Automatically resend an email campaign to contacts who didn’t open and get a 35%* increase in open rate.

Boost your open rate by targeting those that didn’t open your recent email — get more sales, donations, or leads.

Resend in one click

Resend in one click

Check a box to have the email automatically resent with minimal effort

Pick the right timing

Pick the right timing

Resend between 3 and 7 days - choose the best timing for your objective

Switch up your subject line

Switch up your subject line

Change your subject line to see if it gets more people to open your email

See your results

See your results

See a side-by-side view of how many people clicked on links in both your emails, and see your improved results

Schedule an email to automatically resend with an updated subject line to contacts who didn't open it

Spend a little extra time and effort to try to win contacts who don't open your emails.

Select your list

First, select the lists that you want to send to. Resending an email to contacts who didn't open it the first time involves creating a list of those contacts and sending a copy of the original email to that new list.

Automatically resend emails to non-openers

There are lots of reasons why contacts don’t open emails. But the good news is you can automatically resend to the contacts who didn't open it the first time, and tweak your subject line as well.

Compare the performance

Instead of writing off your disengaged subscribers, compare your results to understand how unengaged they actually are. If they open your resent email, it can inform your future campaign strategy.

Improve your email open rates

Open rates measure the percentage of contacts who opened your email compared to how many were sent. It sounds simple, but a lot goes into that number.

Prevent an Email from Automatically Resending to Non-Openers

Resending an email to your non-openers is an opportunity to tweak your subject line and give your email a second chance at being opened, but there may be times when you want to cancel the option. In just a few clicks, you can prevent it from resending.

Learn More

Set up automatic resend to non-openers Cancel automatic resend

Less than half of your audience won’t open your email.

Make sure your audience is getting the important information they need. While open rates won’t be as high as the first email sent, you can get enough of a lift to make a difference to your business.

Learn More

Track and analyze email open rates Email open rate report

Marketing Advice

More tools and advice to reach your audience with your important messages.

 Email resend options

Email Resend Options

Resend an existing email to new contacts on a list, to specific contacts across multiple lists, to a new list or segment, and more.

Targeting nonprofits to increase donations

Targeting Nonprofits to Increase Donations

It’s crucial to ensure you get every cent you can to raise funds for your nonprofit.

Sending an automated email series

Sending an Automated Email Series

Automatically send a series of emails to contacts when they open or click through your email, or when they join your mailing list.


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